https://jay-li.org Jay Li Fri, 19 Apr 2024 09:30:03 +0000 https://jay-li.org en https://jay-li.org/Jay-Li Sun, 13 Dec 2020 01:00:04 +0000 Jay Li https://jay-li.org/Jay-Li Jay Li &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Designer, plot-thickener, homecook, etc.&nbsp;(expand) 1. &nbsp;ABOUT →2.&nbsp;CASE STUDIES → 3.&nbsp;ADDITIONAL PROJECTS → 4.&nbsp;RÉSUMÉ → Acknowledgements Raised on Lenapehoking [Brooklyn, NY] &amp; Tsalaguwetiyi/E. Cherokee [Cumming, GA] land by 美霞 Shirley and 伟忠 Joe—stubborn &amp; proud owners of DJ Jewelry Repair, LLC. Site typeset in Monument Grotesk, Happy Times at the IKOB, and Neue Haas Grotesk. 2023–2024&nbsp; Campaign Identities, PrintFly By Jing—Selected Brand Projects<img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/65cbaa7d2b86104ccddec18591d33e09cb0a4cbc6dc5fea01b1f948bef098292/as_fbj_bundle_by_jing_holiday_box_v2.jpg" data-mid="209504380" border="0" src="https://freight.cargo.site/w/1000/i/65cbaa7d2b86104ccddec18591d33e09cb0a4cbc6dc5fea01b1f948bef098292/as_fbj_bundle_by_jing_holiday_box_v2.jpg" />2023–2024 &nbsp;Design, Art Direction, SocialDOUBLES Supper Club<img width="500" height="250" width_o="500" height_o="250" data-src="https://freight.cargo.site/t/original/i/c15205516f1ae0fcb839710022727d253d3545b35f9c3e28e328428854b78f52/8d6.gifv.gif" data-mid="138618863" border="0" src="https://freight.cargo.site/w/500/i/c15205516f1ae0fcb839710022727d253d3545b35f9c3e28e328428854b78f52/8d6.gifv.gif" /> FEB 2024 &nbsp;Poster Design, Branding Forest Experiment by Griffo <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/be923182420a6ee6af85b7001e47cd74a898f307eea2bea68e942f5e6617bb01/clay-forest-transp.png" data-mid="209504314" border="0" src="https://freight.cargo.site/w/1000/i/be923182420a6ee6af85b7001e47cd74a898f307eea2bea68e942f5e6617bb01/clay-forest-transp.png" /> NOV 2021–AUG 2022&nbsp; Design, ConceptingUtah Jazz ‘22–23 Look &amp; Feel<img width="844" height="464" width_o="844" height_o="464" data-src="https://freight.cargo.site/t/original/i/32b9451e471e936f693b5ea18dfa1ea6eaefac9ca8a591cfddbece55107f0185/Screen-Recording-2024-04-26-at-2.48.54-PM.gif" data-mid="209833505" border="0" src="https://freight.cargo.site/w/844/i/32b9451e471e936f693b5ea18dfa1ea6eaefac9ca8a591cfddbece55107f0185/Screen-Recording-2024-04-26-at-2.48.54-PM.gif" /> MAY 2022 &nbsp;Programming, Identity, Exhibit Medium Studio × Family Style AAPI Spring Festival <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/bb8c213e775aff8c58279b71cb387a13fad95ee275ae4564da418b930c836d62/_W8A5223.jpeg" data-mid="145380774" border="0" src="https://freight.cargo.site/w/1000/i/bb8c213e775aff8c58279b71cb387a13fad95ee275ae4564da418b930c836d62/_W8A5223.jpeg" /> FEB 2022&nbsp; Visual Identity, Art DirectionJazz Gaming ‘22 (2KLeague)<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6a474c2c403a2d1acf8c13072b6419435a631d4109f4d00ee3bd5ab763e62480/StartingLineup_5v5_1200x1200_220407.png" data-mid="209506222" border="0" src="https://freight.cargo.site/w/1000/i/6a474c2c403a2d1acf8c13072b6419435a631d4109f4d00ee3bd5ab763e62480/StartingLineup_5v5_1200x1200_220407.png" /> NOV 2020 &nbsp;Exhibition + Environment As, Not For&nbsp;Exhibition <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/24f2ce8c80c8e8e8e5f49863e45b0f4490c21b484969b66b6a8ddac07f776799/IMG_0453.jpg" data-mid="93909800" border="0" src="https://freight.cargo.site/w/1000/i/24f2ce8c80c8e8e8e5f49863e45b0f4490c21b484969b66b6a8ddac07f776799/IMG_0453.jpg" /> OCT 2020 &nbsp;Book Design, EditorialFigure Vol. -1 <img width="891" height="561" width_o="891" height_o="561" data-src="https://freight.cargo.site/t/original/i/68d3ecd0d23312d4e47c11da91d0c32d08b7e1d31ae32c37221b2498ace0f2c6/spreads.gif" data-mid="93908322" border="0" src="https://freight.cargo.site/w/891/i/68d3ecd0d23312d4e47c11da91d0c32d08b7e1d31ae32c37221b2498ace0f2c6/spreads.gif" /> https://jay-li.org/About Mon, 28 Dec 2020 06:25:54 +0000 Jay Li https://jay-li.org/About Jay Li— 1. &nbsp;ABOUT →2. CASE STUDIES → 3. ADDITIONAL PROJECTS → 4. RÉSUMÉ → ☻<img width="2216" height="3940" width_o="2216" height_o="3940" data-src="https://freight.cargo.site/t/original/i/b793262aa76b63ce06075da61ba33293441e786934ea70de6ed3dec3a9857a12/FullSizeRender-3.jpg" data-mid="130900756" border="0" src="https://freight.cargo.site/w/1000/i/b793262aa76b63ce06075da61ba33293441e786934ea70de6ed3dec3a9857a12/FullSizeRender-3.jpg" /> &nbsp;Jay Li is a Los Angeles-based designer and homecook, by way of Atlanta, Georgia. He adores how kitchens and dining tables liken themselves to school hallways: places for people to linger and still learn—or&nbsp;‘study’—with each other. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; He currently works as a graphic designer for Starface World, exploring connection, expression &amp; play via systems. He also did that with other brands, like Fly By Jing and the NBA's Utah Jazz. He received a BFA in Graphic Design and BS in Advertising from Boston University.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; (Tip: you can thicken a plot by folding in a starch slurry, stirring often, or letting things reduce ever so slowly. After all, things of quality have no fear of time) ❀ SAY HELLO! ✺ ARE.NA ❏ INSTAGRAM ♙ LINKEDINExhibitions/Recognition 2022&nbsp; &nbsp; &nbsp; Abundantly, Medium Studio (Salt Lake City, UT, US) &nbsp;2021&nbsp; &nbsp; &nbsp; Radical Return, ISAGALLERY (Shanghai, CN) and Boston University Art Galleries (Boston, MA, US) curated by Zhongkai Li &amp; Mary Yang &nbsp; &nbsp; &nbsp; CUP Fellowship for Change in Design finalist &nbsp; &nbsp; &nbsp; Wix Playground Academy, US Summer 2021 cohort &nbsp; &nbsp; &nbsp; Artist-In-Residence for Innovate@BU's IDEA ConPress Center for Urban Pedagogy Hyperallergic Daily Free Press The Boston Globe (scroll to bottom for hot take) https://jay-li.org/Fly-By-Jing Fri, 19 Apr 2024 09:30:03 +0000 Jay Li https://jay-li.org/Fly-By-Jing Jay Li—1. &nbsp;ABOUT →2. CASE STUDIES → 3. ADDITIONAL PROJECTS → 4. RÉSUMÉ → ☻2022–2024Selected brand projects designed with Fly By Jing Designed identity and directed Lower Prices micro-campaign with Stacy Yong Zou <img width="405" height="720" width_o="405" height_o="720" data-src="https://freight.cargo.site/t/original/i/25e785cbc71c37fb9e4dd287441d9c009a28a4b085934c2b4b200528cfe55fc7/Walmart_1_2.gif" data-mid="209338770" border="0" data-scale="100" src="https://freight.cargo.site/w/405/i/25e785cbc71c37fb9e4dd287441d9c009a28a4b085934c2b4b200528cfe55fc7/Walmart_1_2.gif" /><img width="405" height="720" width_o="405" height_o="720" data-src="https://freight.cargo.site/t/original/i/50bea6f9d176b66ed0c4642945a45315dd938958ab3947145b9c8bd9b962f102/LowerPriceAnimation5_2.gif" data-mid="209365951" border="0" src="https://freight.cargo.site/w/405/i/50bea6f9d176b66ed0c4642945a45315dd938958ab3947145b9c8bd9b962f102/LowerPriceAnimation5_2.gif" /><img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/308e3fe120a4556c3b7982ea491d61db9ecb20232715f7a3b249f2b324ea6ed5/FBJ_240322_AprilLowerPrice-03.png" data-mid="209346080" border="0" src="https://freight.cargo.site/w/1000/i/308e3fe120a4556c3b7982ea491d61db9ecb20232715f7a3b249f2b324ea6ed5/FBJ_240322_AprilLowerPrice-03.png" /><img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/95c2f482bbcebd10a0b6f4a027eaae51790c050de8345be056cb848e6b82e200/FBJ_240321_AprilLowerPrice-10.png" data-mid="209346353" border="0" src="https://freight.cargo.site/w/1000/i/95c2f482bbcebd10a0b6f4a027eaae51790c050de8345be056cb848e6b82e200/FBJ_240321_AprilLowerPrice-10.png" /> <img width="566" height="838" width_o="566" height_o="838" data-src="https://freight.cargo.site/t/original/i/3071e80ca3e32cf79fe4b00bf8f376ca6cac52e6389f993702bfda90e96e2ce1/RPReplay_Final1713293994.gif" data-mid="209796728" border="0" data-scale="47" src="https://freight.cargo.site/w/566/i/3071e80ca3e32cf79fe4b00bf8f376ca6cac52e6389f993702bfda90e96e2ce1/RPReplay_Final1713293994.gif" /><img width="336" height="566" width_o="336" height_o="566" data-src="https://freight.cargo.site/t/original/i/8a52def873ea121b1635d87c5b36a12c9e9307e87cff09ef5d4e9478bbfd4840/RPReplay_Final1713454323.gif" data-mid="209796820" border="0" data-scale="41" src="https://freight.cargo.site/w/336/i/8a52def873ea121b1635d87c5b36a12c9e9307e87cff09ef5d4e9478bbfd4840/RPReplay_Final1713454323.gif" /> DTC launches/sale campaign identities <img width="740" height="416" width_o="740" height_o="416" data-src="https://freight.cargo.site/t/original/i/96e0de4c6f2dae87d1f7479d077bd5129e4a304c3932b81ee756da1d9e370622/Screen-Recording-2024-02-26-at-7.11.37-PM-2-1-1.gif" data-mid="209795815" border="0" src="https://freight.cargo.site/w/740/i/96e0de4c6f2dae87d1f7479d077bd5129e4a304c3932b81ee756da1d9e370622/Screen-Recording-2024-02-26-at-7.11.37-PM-2-1-1.gif" /> <img width="638" height="740" width_o="638" height_o="740" data-src="https://freight.cargo.site/t/original/i/bfcca0af4d1f238365f400d19565fdd062c898337f769515bf7178aa7b6c8050/RPReplay_Final1709002873-2.gif" data-mid="209796099" border="0" src="https://freight.cargo.site/w/638/i/bfcca0af4d1f238365f400d19565fdd062c898337f769515bf7178aa7b6c8050/RPReplay_Final1709002873-2.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ccf401bd20c61dcbe4bdfdeff32d622cdb7df01ba1127963de163568225b9d94/ALT_CC_Carousel_IngredientCallOut_1080x1080_3-copy.jpg" data-mid="209338934" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ccf401bd20c61dcbe4bdfdeff32d622cdb7df01ba1127963de163568225b9d94/ALT_CC_Carousel_IngredientCallOut_1080x1080_3-copy.jpg" /> <img width="600" height="934" width_o="600" height_o="934" data-src="https://freight.cargo.site/t/original/i/7f562b9669793bc40d7cdb755c94b43896b819a787c171832ae0adf42028b4ee/Slice-2.gif" data-mid="209343439" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/7f562b9669793bc40d7cdb755c94b43896b819a787c171832ae0adf42028b4ee/Slice-2.gif" /> <img width="1170" height="1767" width_o="1170" height_o="1767" data-src="https://freight.cargo.site/t/original/i/309fcef55703cb0be411ad7a27c17f493752a4faa3dfe22c41dccb55eed75509/IMG_2159.jpg" data-mid="209796509" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/309fcef55703cb0be411ad7a27c17f493752a4faa3dfe22c41dccb55eed75509/IMG_2159.jpg" /> <img width="1170" height="1727" width_o="1170" height_o="1727" data-src="https://freight.cargo.site/t/original/i/f009e97236a0e0beae99af1614ba5a4e0c51edfee218776635b5d539c8fc120d/IMG_2178.jpg" data-mid="209796510" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f009e97236a0e0beae99af1614ba5a4e0c51edfee218776635b5d539c8fc120d/IMG_2178.jpg" /> <img width="1170" height="2086" width_o="1170" height_o="2086" data-src="https://freight.cargo.site/t/original/i/3e6285cdb6607c8c1d49cad8a744e1515d876119bb8065efc489da2790782b10/IMG_2196.PNG" data-mid="209796511" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3e6285cdb6607c8c1d49cad8a744e1515d876119bb8065efc489da2790782b10/IMG_2196.PNG" /> Various deliverables for Expo West booth presence (world’s largest natural food expo in Anaheim, CA) <img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/9c92cbe2c8de331ed7a8297ffc72ef6b460909658b5de91280cd1656451b82af/FBJ_240212_ExpoWest_IntroToBrand-SCC.png" data-mid="209795026" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9c92cbe2c8de331ed7a8297ffc72ef6b460909658b5de91280cd1656451b82af/FBJ_240212_ExpoWest_IntroToBrand-SCC.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6013281636bf81cb3b84d9499628119aaf6477865854c82d7ad6ac899a54338c/1080x1350_Option-B.png" data-mid="209337893" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/6013281636bf81cb3b84d9499628119aaf6477865854c82d7ad6ac899a54338c/1080x1350_Option-B.png" /><img width="1350" height="1200" width_o="1350" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a9dc0fb7d441db9f6545969e6af19cb197506499a48ada4654f1345d4957923a/FBJ-coupon-cards.png" data-mid="209793943" border="0" src="https://freight.cargo.site/w/1000/i/a9dc0fb7d441db9f6545969e6af19cb197506499a48ada4654f1345d4957923a/FBJ-coupon-cards.png" />2022 Winter holiday catalog mailer, 36 pgs. <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/ddd8aa549cc8d087fd5b4cb4539023502047fe9a3845b62686467c16963b5c3e/69057108655__5B200F2B-05CA-47E6-B368-B49483E0DF0B.jpg" data-mid="209795988" border="0" src="https://freight.cargo.site/w/1000/i/ddd8aa549cc8d087fd5b4cb4539023502047fe9a3845b62686467c16963b5c3e/69057108655__5B200F2B-05CA-47E6-B368-B49483E0DF0B.jpg" /> <img width="1567" height="1200" width_o="1567" height_o="1200" data-src="https://freight.cargo.site/t/original/i/df67da93dd3f030960ad300d742e462e23972b12c9ef70107d05ebe633675d90/holiday-22_spread_6.png" data-mid="209797254" border="0" src="https://freight.cargo.site/w/1000/i/df67da93dd3f030960ad300d742e462e23972b12c9ef70107d05ebe633675d90/holiday-22_spread_6.png" /><img width="1567" height="1200" width_o="1567" height_o="1200" data-src="https://freight.cargo.site/t/original/i/29f1eb76cdfaabe044efea31fc6ea26c6aed7c89a46c252cda2e6999f1580b8f/holiday-catalog.png" data-mid="209797943" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/29f1eb76cdfaabe044efea31fc6ea26c6aed7c89a46c252cda2e6999f1580b8f/holiday-catalog.png" /><img width="1567" height="1121" width_o="1567" height_o="1121" data-src="https://freight.cargo.site/t/original/i/27c4749fcfb11bf57a51f2dfbc0e96da45f0125c6494171f5626c248a8f26d43/Detail.png" data-mid="209798330" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/27c4749fcfb11bf57a51f2dfbc0e96da45f0125c6494171f5626c248a8f26d43/Detail.png" /><img width="1567" height="1200" width_o="1567" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e6ab4e4a696e28782cfbf4f86a8416ebc5498742d409cc876fb5b961e9c7b9ff/holiday-catlog.png" data-mid="209797944" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e6ab4e4a696e28782cfbf4f86a8416ebc5498742d409cc876fb5b961e9c7b9ff/holiday-catlog.png" /><img width="1567" height="1200" width_o="1567" height_o="1200" data-src="https://freight.cargo.site/t/original/i/eae2a8782d9c0990063711c72b8d10a0c314c8d7eedf6f93f73c469d7333445c/holiday-22_spread-5.png" data-mid="209797253" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/eae2a8782d9c0990063711c72b8d10a0c314c8d7eedf6f93f73c469d7333445c/holiday-22_spread-5.png" /> Ongoing packaging/retail presence evolution <img width="931" height="1200" width_o="931" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9ad4ff869a72761065b47a1755f84974f9609c30c8f15d99687cd5ec35ef26bb/costco-box-front.png" data-mid="209793960" border="0" src="https://freight.cargo.site/w/931/i/9ad4ff869a72761065b47a1755f84974f9609c30c8f15d99687cd5ec35ef26bb/costco-box-front.png" /><img width="931" height="1200" width_o="931" height_o="1200" data-src="https://freight.cargo.site/t/original/i/97a1c116fd18d9974d57ae1938b57d3129126f166026abd923ed290626b409b7/costco-box-back.png" data-mid="209793959" border="0" src="https://freight.cargo.site/w/931/i/97a1c116fd18d9974d57ae1938b57d3129126f166026abd923ed290626b409b7/costco-box-back.png" /> <img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/efad6b756eb021680e16ef26d1dff17523166db2d53e9ccff7c9d03d9b7f25c9/3quarters-view---mockup---corefour.png" data-mid="209796315" border="0" src="https://freight.cargo.site/w/800/i/efad6b756eb021680e16ef26d1dff17523166db2d53e9ccff7c9d03d9b7f25c9/3quarters-view---mockup---corefour.png" /> https://jay-li.org/DOUBLES Fri, 19 Apr 2024 09:04:29 +0000 Jay Li https://jay-li.org/DOUBLES Jay Li—1. &nbsp;ABOUT →2. CASE STUDIES → 3. ADDITIONAL PROJECTS → 4. RÉSUMÉ → ☻ 2023–2024Art direction + visual identity, menu concepts/culinary production, print/digital for Cantonese-reminiscient supper club and food practice DOUBLES <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5b73da033629fb80a93fbc41b56aa53760f631ab538ae7f28b3a81839f4fe072/WHAT-IS-R-D.png" data-mid="209303010" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5b73da033629fb80a93fbc41b56aa53760f631ab538ae7f28b3a81839f4fe072/WHAT-IS-R-D.png" /> <img width="2531" height="3164" width_o="2531" height_o="3164" data-src="https://freight.cargo.site/t/original/i/baf94dadb3b0c88f26852e2334c184d9d7139984a052227f893b2af6c2301aef/DBLSxTabla_Delta-fff.png" data-mid="237101895" border="0" src="https://freight.cargo.site/w/1000/i/baf94dadb3b0c88f26852e2334c184d9d7139984a052227f893b2af6c2301aef/DBLSxTabla_Delta-fff.png" /><img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/887e8996ad5b1b841a60e36095382abc0cd739e9ac06e78b72038598b4fc86c2/DBLSxTabla_Delta-menu.png" data-mid="237101812" border="0" src="https://freight.cargo.site/w/1000/i/887e8996ad5b1b841a60e36095382abc0cd739e9ac06e78b72038598b4fc86c2/DBLSxTabla_Delta-menu.png" /> <img width="1350" height="1200" width_o="1350" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ed401bf5eef40593447cac3627c8b6f11925df9dff31f1a67326136a41482042/PAO-PAO-RISO_BACK.png" data-mid="209795406" border="0" src="https://freight.cargo.site/w/1000/i/ed401bf5eef40593447cac3627c8b6f11925df9dff31f1a67326136a41482042/PAO-PAO-RISO_BACK.png" /><img width="1350" height="1200" width_o="1350" height_o="1200" data-src="https://freight.cargo.site/t/original/i/414b6c6786e509ffca040d9e6f44830b01e3e9d81a1eab45efed66cb897d5e5b/eat-your-greens.png" data-mid="209795403" border="0" src="https://freight.cargo.site/w/1000/i/414b6c6786e509ffca040d9e6f44830b01e3e9d81a1eab45efed66cb897d5e5b/eat-your-greens.png" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/9ad90fa1ae98f8ce3f2531528c3e18bdd5a5ff78f9bafc312b8c0a59c9c93221/DBLS_gxgx.png" data-mid="237101897" border="0" src="https://freight.cargo.site/w/1000/i/9ad90fa1ae98f8ce3f2531528c3e18bdd5a5ff78f9bafc312b8c0a59c9c93221/DBLS_gxgx.png" /> <img width="1350" height="1200" width_o="1350" height_o="1200" data-src="https://freight.cargo.site/t/original/i/df1d293a405e2dee54a3ba5cc5c0449a8e995e9647b56c48ffdfce19df0e52fa/how-lucky-to-love-u-menus.png" data-mid="209795404" border="0" src="https://freight.cargo.site/w/1000/i/df1d293a405e2dee54a3ba5cc5c0449a8e995e9647b56c48ffdfce19df0e52fa/how-lucky-to-love-u-menus.png" /><img width="1350" height="1200" width_o="1350" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1c69f573817230b8fe1c68ce5164521e54b1dac4c4698abd9f57fd1cce3a9c8b/lny-menu-back.png" data-mid="209795405" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/1c69f573817230b8fe1c68ce5164521e54b1dac4c4698abd9f57fd1cce3a9c8b/lny-menu-back.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7f555309beff78d7aee53417d3a295d8a390673a57f71e4984013b31d061fff1/teaser-graphic_2.png" data-mid="209302817" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/7f555309beff78d7aee53417d3a295d8a390673a57f71e4984013b31d061fff1/teaser-graphic_2.png" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0aa8ae3e23118a26bf1ccdb840263404f72cc2eb4317aac28b26d9cde94133d7/menu-graphic_2.png" data-mid="209302818" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/0aa8ae3e23118a26bf1ccdb840263404f72cc2eb4317aac28b26d9cde94133d7/menu-graphic_2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/14fa3e6842980477efc437036e1b21bc9bd5eaa64e4bcf6916dd5b70c7b4cffe/THE-PROGRESSION-OF-SPRING_2.png" data-mid="209302855" border="0" src="https://freight.cargo.site/w/1000/i/14fa3e6842980477efc437036e1b21bc9bd5eaa64e4bcf6916dd5b70c7b4cffe/THE-PROGRESSION-OF-SPRING_2.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/732ef2dc79f7f9dc2d57c963d9b27d39f7b57f56280814f84b76a8cdf804887f/COMMON-TIME-1_4-2023_2.png" data-mid="209302951" border="0" src="https://freight.cargo.site/w/1000/i/732ef2dc79f7f9dc2d57c963d9b27d39f7b57f56280814f84b76a8cdf804887f/COMMON-TIME-1_4-2023_2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a122581996f33c706800f21cae23af866996b22adf1f5cfd7aba9ae99eda459/ct_recap_6.png" data-mid="209303020" border="0" src="https://freight.cargo.site/w/1000/i/7a122581996f33c706800f21cae23af866996b22adf1f5cfd7aba9ae99eda459/ct_recap_6.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4c0100ac4edb0a084b4e8acdc1a7a486864d220bf06897f4aaa56296757edab9/SLIPPERY-1.2_1.png" data-mid="209303007" border="0" src="https://freight.cargo.site/w/1000/i/4c0100ac4edb0a084b4e8acdc1a7a486864d220bf06897f4aaa56296757edab9/SLIPPERY-1.2_1.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1e5310b6245772148f8d6dd9267819f44c52ab4b402551b7aaba831353ad4bd7/biscuits---baby-1.png" data-mid="209303004" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1e5310b6245772148f8d6dd9267819f44c52ab4b402551b7aaba831353ad4bd7/biscuits---baby-1.png" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/334321ad9710f23acf30881f14ed9d305be500894b55a390ce77299e261228b9/biscuits---baby-2_231227.png" data-mid="209303005" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/334321ad9710f23acf30881f14ed9d305be500894b55a390ce77299e261228b9/biscuits---baby-2_231227.png" /> https://jay-li.org/The-Forest-Experiment Fri, 19 Apr 2024 08:21:05 +0000 Jay Li https://jay-li.org/The-Forest-Experiment Jay Li—1. &nbsp;ABOUT →2. CASE STUDIES → 3. ADDITIONAL PROJECTS → 4. RÉSUMÉ → ☻FEB 2024Identity/logo design, album art and posters for Griffo’s ‘The Forest Experiment’ 24×36 in. poster for The Forest Experiment 1.4; Photos by Rachel Kupfer <img width="1800" height="2700" width_o="1800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/1b3b1a3acb4cee1067adc0f3541f91362947a44e9d908a590d90531a8444f937/24x36-poster_SMALLEXPORT.png" data-mid="209300997" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1b3b1a3acb4cee1067adc0f3541f91362947a44e9d908a590d90531a8444f937/24x36-poster_SMALLEXPORT.png" /> (Details) <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/71630510c7de97783e8713d02d061db919a910d1b8d3c3b2a76e07aa7d0756dd/Detail-2.png" data-mid="209301874" border="0" src="https://freight.cargo.site/w/1000/i/71630510c7de97783e8713d02d061db919a910d1b8d3c3b2a76e07aa7d0756dd/Detail-2.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/efcde0b97ef3bd650d282fc0090d3a7a5d8a4435e81fcf40fc5adc158cc17146/Detail-1.png" data-mid="209301875" border="0" src="https://freight.cargo.site/w/1000/i/efcde0b97ef3bd650d282fc0090d3a7a5d8a4435e81fcf40fc5adc158cc17146/Detail-1.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f7409606e90065cd18c7b47af4062f0605e3dec2ee4abd90d70717f21b0a6aca/Detail-3.png" data-mid="209301873" border="0" src="https://freight.cargo.site/w/1000/i/f7409606e90065cd18c7b47af4062f0605e3dec2ee4abd90d70717f21b0a6aca/Detail-3.png" /> Set recording cover photo system <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/67bd07990d46d6a1e021962a00bf05522d30b3357f49582ac48e624f44c882f2/day-1---griffo-b2b-yuzu.png" data-mid="209301007" border="0" src="https://freight.cargo.site/w/800/i/67bd07990d46d6a1e021962a00bf05522d30b3357f49582ac48e624f44c882f2/day-1---griffo-b2b-yuzu.png" /> Save the date memo forThe Forest Experiment 1.5 <img width="1080" height="1301" width_o="1080" height_o="1301" data-src="https://freight.cargo.site/t/original/i/a02ae8a3e9adbf8d817512677a86146d2a901fab7aff7d13dff959b72678910f/memo.png" data-mid="209302008" border="0" src="https://freight.cargo.site/w/1000/i/a02ae8a3e9adbf8d817512677a86146d2a901fab7aff7d13dff959b72678910f/memo.png" /> https://jay-li.org/Utah-Jazz Fri, 19 Apr 2024 08:18:43 +0000 Jay Li https://jay-li.org/Utah-Jazz Jay Li—1. &nbsp;ABOUT →2. CASE STUDIES → 3. ADDITIONAL PROJECTS → 4. RÉSUMÉ → ☻2021–2022Designed Utah Jazz 2022–2023 season concepts and asset applications, ahead of inagural rebrand for 49th NBA season.&nbsp; Amidst future rollout of a complete reposition of&nbsp; team’s identity in the 2022–2023 season, I pitched brand directions and court concepts (some used, some unused) for the following seasonal look &amp; feel brand assets. Later on, I developed functional in-game templates using a pattern pack created by Studio Dumbar.Rebrand designed with in-house team [directed by Ty Andrews, Ben Barnes, Dan McKinney, David Young], The New Company and motion identity/brand development by Studio Dumbar Unused Dec. 2021 in-house rebrand explorations/language later mirrored in Studio Dumbar insights to embrace the relationship with namesake jazz genre and the frenetic, jagged polyrhythms &amp; syncopations of basketball—despite initial ownership resistance to brief in any music associations <img width="792" height="1224" width_o="792" height_o="1224" data-src="https://freight.cargo.site/t/original/i/b63999a0d01f2b4eefa697be82bbb2c82f7f5979fc3772def032b4caadd5120b/PosterA_1_211129.png" data-mid="209817474" border="0" data-scale="100" src="https://freight.cargo.site/w/792/i/b63999a0d01f2b4eefa697be82bbb2c82f7f5979fc3772def032b4caadd5120b/PosterA_1_211129.png" /> Various design concepts explore the typographic potential and textural ‘bounciness’ that fully embracing a haphazard (a 1979 New Orleans Jazz team being relocated to a state with no connections to jazz) name could bring, while staying true to peaks—both literal terrain and metaphoric peaks of great basketball eras Utahns witnessed through five decades. <img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/c877b76d26dd90f05eff95b4d0583fcdbb77cbf696dd5a1a0617006df54fac33/22-23_Iterations_PosterB-copy-2.png" data-mid="209822861" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/c877b76d26dd90f05eff95b4d0583fcdbb77cbf696dd5a1a0617006df54fac33/22-23_Iterations_PosterB-copy-2.png" /><img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/c2b6375beddd21932ce7eb4c1653c9d66b89613162f74d6ee4ced32b7be3ca49/22-23_Iterations_PosterB-copy.png" data-mid="209822862" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/c2b6375beddd21932ce7eb4c1653c9d66b89613162f74d6ee4ced32b7be3ca49/22-23_Iterations_PosterB-copy.png" /> <img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/65d476ec1baf94f24af2130cfe8b809846ab403dbc66648ffbc6289dc5367e82/posters-01.png" data-mid="209821172" border="0" src="https://freight.cargo.site/w/1000/i/65d476ec1baf94f24af2130cfe8b809846ab403dbc66648ffbc6289dc5367e82/posters-01.png" /> <img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/a5ef8cfb07949242b2ead090769727266d75bfc957eee705023f13292a0c038b/posters-06.png" data-mid="209821235" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/a5ef8cfb07949242b2ead090769727266d75bfc957eee705023f13292a0c038b/posters-06.png" /><img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/e50fda856a74aeb685a884e6bf52d055c474b7fd6bcefb67d09046e597272e05/posters-19.png" data-mid="209821425" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/e50fda856a74aeb685a884e6bf52d055c474b7fd6bcefb67d09046e597272e05/posters-19.png" /> <img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/1173aaef597578f64c62dfad8de2db9085600ce48000561c30d30c8489b556f6/posters-10.png" data-mid="209821268" border="0" src="https://freight.cargo.site/w/1000/i/1173aaef597578f64c62dfad8de2db9085600ce48000561c30d30c8489b556f6/posters-10.png" /> <img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/53e59a523067222b6f1d9f005c07f197bada2e324be2aafe756b1aeaffe1fc08/posters-13.png" data-mid="209821390" border="0" src="https://freight.cargo.site/w/1000/i/53e59a523067222b6f1d9f005c07f197bada2e324be2aafe756b1aeaffe1fc08/posters-13.png" /> <img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/096a8b2f08e7fedf620af70fecec78231a8a36d66e89ba47b41534465109d7c9/posters-12.png" data-mid="209821329" border="0" src="https://freight.cargo.site/w/1000/i/096a8b2f08e7fedf620af70fecec78231a8a36d66e89ba47b41534465109d7c9/posters-12.png" /> <img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/822d0ea954ad020d45d352efa4b7fc20b472b5329b0d16ab0fff3b47ec7af237/posters-17.png" data-mid="209821403" border="0" src="https://freight.cargo.site/w/1000/i/822d0ea954ad020d45d352efa4b7fc20b472b5329b0d16ab0fff3b47ec7af237/posters-17.png" /> <img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/6d2f735b819467536ed2cfb0f551e11b673157a13f774839c3b5ca6f422709d4/posters-16.png" data-mid="209821399" border="0" src="https://freight.cargo.site/w/1000/i/6d2f735b819467536ed2cfb0f551e11b673157a13f774839c3b5ca6f422709d4/posters-16.png" /> <img width="488" height="750" width_o="488" height_o="750" data-src="https://freight.cargo.site/t/original/i/385e441dcfb83d8ff7be434b6b16b9293fbef1e7a12061d61c2dbbd0a9a813ca/JAZ2223_CredentialsIterations_211129_NoBleed_01-01.png" data-mid="209822734" border="0" data-scale="34" src="https://freight.cargo.site/w/488/i/385e441dcfb83d8ff7be434b6b16b9293fbef1e7a12061d61c2dbbd0a9a813ca/JAZ2223_CredentialsIterations_211129_NoBleed_01-01.png" /><img width="488" height="750" width_o="488" height_o="750" data-src="https://freight.cargo.site/t/original/i/7d486dfcc159040b3f7f439f27fa7404d28aa18d6f87c9b7718d236ba45364a9/JAZ2223_CredentialsIterations_211129_NoBleed_02-01.png" data-mid="209822735" border="0" data-scale="34" src="https://freight.cargo.site/w/488/i/7d486dfcc159040b3f7f439f27fa7404d28aa18d6f87c9b7718d236ba45364a9/JAZ2223_CredentialsIterations_211129_NoBleed_02-01.png" /> <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/0b75b8cfa9cf97ae0ca4f1605f1d0d686a4ec1d43465c0a61e39ab16fa8dec3f/22-23_Iterations_D3GD2S.png" data-mid="209822860" border="0" src="https://freight.cargo.site/w/750/i/0b75b8cfa9cf97ae0ca4f1605f1d0d686a4ec1d43465c0a61e39ab16fa8dec3f/22-23_Iterations_D3GD2S.png" /> <img width="2100" height="600" width_o="2100" height_o="600" data-src="https://freight.cargo.site/t/original/i/34fb33814b3e3d000260aee9c1a4e25e3267dc42102724d4a2e7fef3c775881f/22-23_Iterations_D1B1.png" data-mid="209822858" border="0" src="https://freight.cargo.site/w/1000/i/34fb33814b3e3d000260aee9c1a4e25e3267dc42102724d4a2e7fef3c775881f/22-23_Iterations_D1B1.png" /> Contributed to gameday template development in Sep. 2022 with finalized brand language by Studio Dumbar; some gestures reflected in seasonal templates finalized by Ty Andrews (AD). All photo-realistic jersey swaps and retouching by myself and Stockton Bermingham, since photos of players in jerseys did not exist prior to season start<img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d24da15e45cfc70dd3ead15657f97cdb24b0e94b41fe09b28577feed49c034a2/gamedayexplo-01.png" data-mid="209822932" border="0" src="https://freight.cargo.site/w/1000/i/d24da15e45cfc70dd3ead15657f97cdb24b0e94b41fe09b28577feed49c034a2/gamedayexplo-01.png" /><img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e9b4643d5bc232b3aadd9caef626b55f9ad03cfbc2b7a4221444b6d19f3cd849/gamedayexplo-03.png" data-mid="209822934" border="0" src="https://freight.cargo.site/w/1000/i/e9b4643d5bc232b3aadd9caef626b55f9ad03cfbc2b7a4221444b6d19f3cd849/gamedayexplo-03.png" /> <img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/f019954f9cf1a3e5eeacadcd71261bd184f0346623d330ca1a6b124f06916962/gamedayexplo-04.png" data-mid="209822935" border="0" src="https://freight.cargo.site/w/1000/i/f019954f9cf1a3e5eeacadcd71261bd184f0346623d330ca1a6b124f06916962/gamedayexplo-04.png" /><img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/2454087a6ef277cfa4bd180277188b0daab2c3dd781d6201be2b6f6fe17c1683/gamedayexplo-05.png" data-mid="209822936" border="0" src="https://freight.cargo.site/w/1000/i/2454087a6ef277cfa4bd180277188b0daab2c3dd781d6201be2b6f6fe17c1683/gamedayexplo-05.png" /> <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/eaa5a547c90605cad6b6801904a1304e70900d1541b0407ae25a21690153c5ac/gamedayexplo-07.png" data-mid="209822938" border="0" src="https://freight.cargo.site/w/1000/i/eaa5a547c90605cad6b6801904a1304e70900d1541b0407ae25a21690153c5ac/gamedayexplo-07.png" /> <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/f5af2fbc0703f4199894b27460137c467696c04849d8ed3f063b2fc63a56b62c/gamedayexplo-08.png" data-mid="209822939" border="0" src="https://freight.cargo.site/w/1000/i/f5af2fbc0703f4199894b27460137c467696c04849d8ed3f063b2fc63a56b62c/gamedayexplo-08.png" /> <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/fe6373afb5ba0a2628233bf131827c0de6f7f9d88408559f8cbea803642a2cfa/gamedayexplo-09.png" data-mid="209822940" border="0" src="https://freight.cargo.site/w/1000/i/fe6373afb5ba0a2628233bf131827c0de6f7f9d88408559f8cbea803642a2cfa/gamedayexplo-09.png" /> <img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/8aa6be43fdcbc4745af8c187d8aaaa15b9fc53b3ad437f56c6d6305b9ecf1e4b/gamedayexplo-10.png" data-mid="209822941" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/8aa6be43fdcbc4745af8c187d8aaaa15b9fc53b3ad437f56c6d6305b9ecf1e4b/gamedayexplo-10.png" /><img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/241b7336f3cf3a24bccd419577627e86cd9e76111a14a07b4d25cbf43cf9726f/gamedayexplo-06.png" data-mid="209822937" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/241b7336f3cf3a24bccd419577627e86cd9e76111a14a07b4d25cbf43cf9726f/gamedayexplo-06.png" /> <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6382f08d8f14658fde0b67b27ef119691463893f3b11b19b428c90c958040944/gamedayexplo-11.png" data-mid="209822942" border="0" src="https://freight.cargo.site/w/1000/i/6382f08d8f14658fde0b67b27ef119691463893f3b11b19b428c90c958040944/gamedayexplo-11.png" /> <img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/a77c9d633bf11559f7f2b24a967e2d1a9f166c44539744117ebf2e289e284020/gamedayexplo-12.png" data-mid="209822943" border="0" src="https://freight.cargo.site/w/1000/i/a77c9d633bf11559f7f2b24a967e2d1a9f166c44539744117ebf2e289e284020/gamedayexplo-12.png" /> Seasonal court concepts; presented idea to shift build of the wood panels to have an ownable 1-of-1 wood grain pattern, i.e., Boston’s parquet court, which was implemented into final design&nbsp; <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a4932f9f80b4564cab8350ea09607d405a2e63f68e58f9aa4759db922539c814/JAZ2223_Jay_Courts_220119-01.png" data-mid="209817960" border="0" src="https://freight.cargo.site/w/1000/i/a4932f9f80b4564cab8350ea09607d405a2e63f68e58f9aa4759db922539c814/JAZ2223_Jay_Courts_220119-01.png" /><img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f3836b97d2ca94fc231b9ddadc47c4c20c23cd110bfe975e2c755a5c36530603/JAZ2223_Jay_Courts_220119-02.png" data-mid="209817961" border="0" src="https://freight.cargo.site/w/1000/i/f3836b97d2ca94fc231b9ddadc47c4c20c23cd110bfe975e2c755a5c36530603/JAZ2223_Jay_Courts_220119-02.png" /><img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/fdd278ca135b56868017d591d4d2fe683c78453a73c632fe9c36b2d6ff96de24/JAZ2223_Jay_Courts_220119-03.png" data-mid="209817962" border="0" src="https://freight.cargo.site/w/1000/i/fdd278ca135b56868017d591d4d2fe683c78453a73c632fe9c36b2d6ff96de24/JAZ2223_Jay_Courts_220119-03.png" /><img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b2c65fb27bce0f0aba253ae46e5b0efd1c199370505690f24ff82dc28dbea94c/JAZ2223_Jay_Courts_220119-09.png" data-mid="209817964" border="0" src="https://freight.cargo.site/w/1000/i/b2c65fb27bce0f0aba253ae46e5b0efd1c199370505690f24ff82dc28dbea94c/JAZ2223_Jay_Courts_220119-09.png" /><img width="2340" height="1255" width_o="2340" height_o="1255" data-src="https://freight.cargo.site/t/original/i/86ab52acafd3ed49aec421625c744420b61553c54ac89d2818183e6e5ea9d305/JAZ2223_Jay_Courts_220119-07.png" data-mid="209817984" border="0" src="https://freight.cargo.site/w/1000/i/86ab52acafd3ed49aec421625c744420b61553c54ac89d2818183e6e5ea9d305/JAZ2223_Jay_Courts_220119-07.png" /> Final rendered court, with wood grain matching 25° stem angle of musical note logo and chroma-paint application along baseline.&nbsp;Designed with Ben Barnes, Stockton Bermingham, Kylie Larsen, and Emma Orgill. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/909c8c8ce101d6a7723e34f2ef5c63c866e3d10689080e1ea2b095c3d9602374/JAZ2223_PressRelease_1920x1080_CORECOURT.png" data-mid="209818491" border="0" src="https://freight.cargo.site/w/1000/i/909c8c8ce101d6a7723e34f2ef5c63c866e3d10689080e1ea2b095c3d9602374/JAZ2223_PressRelease_1920x1080_CORECOURT.png" /><img width="447" height="299" width_o="447" height_o="299" data-src="https://freight.cargo.site/t/original/i/f03332341a5a02a00f0f8acea5ba685497555c340f119b23ae2ed8feb10d07c4/Screenshot-2024-04-26-at-10.51.10-AM.png" data-mid="209819587" border="0" data-scale="45" src="https://freight.cargo.site/w/447/i/f03332341a5a02a00f0f8acea5ba685497555c340f119b23ae2ed8feb10d07c4/Screenshot-2024-04-26-at-10.51.10-AM.png" /><img width="470" height="264" width_o="470" height_o="264" data-src="https://freight.cargo.site/t/original/i/ecf2e5b6c2892fea233ae3725a69b263962573f7f6c21fffd8501526a76cd8c8/utah-jazz.gif" data-mid="209819871" border="0" data-scale="54" src="https://freight.cargo.site/w/470/i/ecf2e5b6c2892fea233ae3725a69b263962573f7f6c21fffd8501526a76cd8c8/utah-jazz.gif" /><img width="985" height="582" width_o="985" height_o="582" data-src="https://freight.cargo.site/t/original/i/161b16aa57252d16519332665a6c2022e33dfa5eff09c6e34146b126e6ae644d/Screenshot-2024-04-26-at-10.59.58-AM.png" data-mid="209819745" border="0" src="https://freight.cargo.site/w/985/i/161b16aa57252d16519332665a6c2022e33dfa5eff09c6e34146b126e6ae644d/Screenshot-2024-04-26-at-10.59.58-AM.png" /> https://jay-li.org/Utah-AAPI-Spring-Fest Tue, 14 Jun 2022 09:07:30 +0000 Jay Li https://jay-li.org/Utah-AAPI-Spring-Fest Jay Li—1. &nbsp;ABOUT →2. CASE STUDIES → 3. ADDITIONAL PROJECTS → 4. RÉSUMÉ → ☻MAY 2022AAPI Spring Fest (Salt Lake City) Planned and headed inagural Utah AAPI Spring Fest for APAHM,&nbsp; comprising an event series in hopes of hosting safe spaces by and for AAPI community members in Salt Lake City metro area.&nbsp; 1) An exhibition highlighting&nbsp; 14 AAPI artists with Utah roots 2) a public dialogue about topics related to identity and community 3) a night market featuring&nbsp; 25+ small businesses, artists, performers, and food vendors Visual identity, poster design with Arlander Taylor IV <img width="4501" height="4501" width_o="4501" height_o="4501" data-src="https://freight.cargo.site/t/original/i/6de6bb3d957c25fae5c8a3cc68ef4a9ab48345a727926fee634d60835b5d0a67/AAPISpringFestAnnouncement_Post1_1080x1080-1.png" data-mid="145377038" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6de6bb3d957c25fae5c8a3cc68ef4a9ab48345a727926fee634d60835b5d0a67/AAPISpringFestAnnouncement_Post1_1080x1080-1.png" /> <img width="4501" height="4501" width_o="4501" height_o="4501" data-src="https://freight.cargo.site/t/original/i/e1f7986268d1e0287080a785d25a2b2f75e99f767368e80897d4ce2b042a9fe7/AAPISpringFestAnnouncement_Post-2_1080x10801.png" data-mid="145377055" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/e1f7986268d1e0287080a785d25a2b2f75e99f767368e80897d4ce2b042a9fe7/AAPISpringFestAnnouncement_Post-2_1080x10801.png" /><img width="4501" height="4501" width_o="4501" height_o="4501" data-src="https://freight.cargo.site/t/original/i/6294cd5a39efbb782a394e85e7a50b3add48871a018edd05c443e028e29c6b83/AAPISpringFestAnnouncement_Post-3_1080x10801.png" data-mid="145377056" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/6294cd5a39efbb782a394e85e7a50b3add48871a018edd05c443e028e29c6b83/AAPISpringFestAnnouncement_Post-3_1080x10801.png" /> <img width="793" height="1225" width_o="793" height_o="1225" data-src="https://freight.cargo.site/t/original/i/c8077f213bd4c8d5e25b7a9c37f73cef352e273dd592f5c7750e7051a8b018e2/Abundantly_11x17-copy-2.png" data-mid="145377650" border="0" data-scale="100" src="https://freight.cargo.site/w/793/i/c8077f213bd4c8d5e25b7a9c37f73cef352e273dd592f5c7750e7051a8b018e2/Abundantly_11x17-copy-2.png" /> <img width="793" height="1225" width_o="793" height_o="1225" data-src="https://freight.cargo.site/t/original/i/d47d50c2a7f4f8ea36476f6fa3009d5cf517c2104f71afbed8e95b2faee8930f/Abundantly_11x17_1.png" data-mid="145377749" border="0" data-scale="100" src="https://freight.cargo.site/w/793/i/d47d50c2a7f4f8ea36476f6fa3009d5cf517c2104f71afbed8e95b2faee8930f/Abundantly_11x17_1.png" /> Exhibition curation with Jenny Fu <img width="6022" height="4015" width_o="6022" height_o="4015" data-src="https://freight.cargo.site/t/original/i/a67c8a6d288d3a4ebe808ec8bbbedb5e668940098868b68f30cd575e3d32eda2/_W8A5165.jpeg" data-mid="145379184" border="0" src="https://freight.cargo.site/w/1000/i/a67c8a6d288d3a4ebe808ec8bbbedb5e668940098868b68f30cd575e3d32eda2/_W8A5165.jpeg" /> <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/e2e40edfabc96ac97d423717d09af2df876a72d0c6edffab45af3b5195b0e263/_W8A5095.jpeg" data-mid="145379181" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e2e40edfabc96ac97d423717d09af2df876a72d0c6edffab45af3b5195b0e263/_W8A5095.jpeg" /> <img width="4215" height="6323" width_o="4215" height_o="6323" data-src="https://freight.cargo.site/t/original/i/c40b0cc6bf9cec8e6828e7ab1767476ca9b3c67e0296176eade6a64927f978ba/_W8A5122.jpeg" data-mid="145379182" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c40b0cc6bf9cec8e6828e7ab1767476ca9b3c67e0296176eade6a64927f978ba/_W8A5122.jpeg" /><img width="5613" height="3627" width_o="5613" height_o="3627" data-src="https://freight.cargo.site/t/original/i/4185d82d6654fd22ffa8303f3e5fd310f6d19757060c073c1b6eda5e9aabef49/_W8A5222.jpeg" data-mid="145379187" border="0" src="https://freight.cargo.site/w/1000/i/4185d82d6654fd22ffa8303f3e5fd310f6d19757060c073c1b6eda5e9aabef49/_W8A5222.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/17f3d76917522376786f7c3907c5571c4466b78640f12945c9526b3959e52704/Image-from-iOS-141.jpg" data-mid="145379274" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/17f3d76917522376786f7c3907c5571c4466b78640f12945c9526b3959e52704/Image-from-iOS-141.jpg" /> <img width="793" height="1225" width_o="793" height_o="1225" data-src="https://freight.cargo.site/t/original/i/c1cfe55e4b093f80608decc64d7d9ed1ac47ff75928e089e972cd992b57a57af/JNM_11x17_2022.png" data-mid="145378790" border="0" data-scale="100" src="https://freight.cargo.site/w/793/i/c1cfe55e4b093f80608decc64d7d9ed1ac47ff75928e089e972cd992b57a57af/JNM_11x17_2022.png" /> https://jay-li.org/Jazz-Gaming Fri, 19 Apr 2024 08:12:21 +0000 Jay Li https://jay-li.org/Jazz-Gaming Jay Li—1. &nbsp;ABOUT →2. CASE STUDIES → 3. ADDITIONAL PROJECTS → 4. RÉSUMÉ → ☻FEB 2022Seasonal look and photo/styling direction for Jazz Gaming (2KLeague) *Pivoted and refreshed entire identity a few weeks into season to satisfy stakeholdersPhotography by Andreea Cardani, Josh Joon Lee, and Kevin Robbins. Direction by Ben Barnes. Jazz Gaming 2022 1.0 <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/76f6af0b18c3ecc337de9abb49fba63d6b23b6fdb5725673743e757dad3ea6ae/PlayerIntro_1080x1350_SPLASHY.png" data-mid="209305371" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/76f6af0b18c3ecc337de9abb49fba63d6b23b6fdb5725673743e757dad3ea6ae/PlayerIntro_1080x1350_SPLASHY.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4696da82df75b58179f762a29609a83ea1a46dfccadc6d2fec9449cc31e0877d/PlayerIntro_1080x1350_RIA.png" data-mid="209305370" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/4696da82df75b58179f762a29609a83ea1a46dfccadc6d2fec9449cc31e0877d/PlayerIntro_1080x1350_RIA.png" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/903a45984a3ee5976bfdbba7b2930937a60c0c45cb23822d8c471e094c482405/PlayerIntro_1080x1350_GEN.png" data-mid="209305369" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/903a45984a3ee5976bfdbba7b2930937a60c0c45cb23822d8c471e094c482405/PlayerIntro_1080x1350_GEN.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ef46ddb4ed281c8cc7d96de8a22495e790d2701d8d22bd8243eb6711de21fbe6/StartingLineup_5v5_1200x1200_220407.png" data-mid="209305290" border="0" src="https://freight.cargo.site/w/1000/i/ef46ddb4ed281c8cc7d96de8a22495e790d2701d8d22bd8243eb6711de21fbe6/StartingLineup_5v5_1200x1200_220407.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/6a1cecf1658897576354bc584fdd03880cbe0c03f15bd18f65957f1b2c3469ff/GamedayGraphic_1080x1920-9.55.12-AM.png" data-mid="209304573" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/6a1cecf1658897576354bc584fdd03880cbe0c03f15bd18f65957f1b2c3469ff/GamedayGraphic_1080x1920-9.55.12-AM.png" /><img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/76b29da5eb715ec33617b3214313a7a9786d67b82f860f7b7207d1038d4c1746/GamedayGraphic_1080x1920_220413.png" data-mid="209304574" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/76b29da5eb715ec33617b3214313a7a9786d67b82f860f7b7207d1038d4c1746/GamedayGraphic_1080x1920_220413.png" /><img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d231d5467dafc6ab1e0515c7338a710b188a2cdb0bdc77af9c3aa480ff06a07b/GamedayGraphic_1080x1920_220428.png" data-mid="209305284" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/d231d5467dafc6ab1e0515c7338a710b188a2cdb0bdc77af9c3aa480ff06a07b/GamedayGraphic_1080x1920_220428.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3c1ebff28f7f5cf13b3c074e614c080e924d204d6fe34e1e7253458c069f1027/GAM22_TournySchedAnnouncement.png" data-mid="209305282" border="0" src="https://freight.cargo.site/w/1000/i/3c1ebff28f7f5cf13b3c074e614c080e924d204d6fe34e1e7253458c069f1027/GAM22_TournySchedAnnouncement.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/38b0e9bfa5ceb63a54ed1016f66a419e6399162af372d6bca5a68c2d7f7aefa8/1920x1080WebPlayerScreen_FOLLLOW.png" data-mid="209305275" border="0" src="https://freight.cargo.site/w/1000/i/38b0e9bfa5ceb63a54ed1016f66a419e6399162af372d6bca5a68c2d7f7aefa8/1920x1080WebPlayerScreen_FOLLLOW.png" /><img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/95db2def8fa46070eec12e43226601ce68e237fed7e7e42bbcec45a8746d7646/PL_1200x1200_bleh.png" data-mid="209305292" border="0" 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data-src="https://freight.cargo.site/t/original/i/3bc334700e3808a8bc0a30bae785520b4653c36742820691952da4ff1927053a/THE-TIPOFF_GROUPPLAY-SCHEDULE.png" data-mid="209305353" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/3bc334700e3808a8bc0a30bae785520b4653c36742820691952da4ff1927053a/THE-TIPOFF_GROUPPLAY-SCHEDULE.png" /> Seasonal look &amp; feel 2.0 <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b87c269dcaf636b3e53aeda7c4018e8f1f1fba6b9f575ff4c8cb977a9322e14e/FinalScore_1200x1200_MOCKUP.png" data-mid="209305473" border="0" src="https://freight.cargo.site/w/1000/i/b87c269dcaf636b3e53aeda7c4018e8f1f1fba6b9f575ff4c8cb977a9322e14e/FinalScore_1200x1200_MOCKUP.png" /><img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ac26fde0f33115f40d18ba37d332145e24b546d365882367439812b930d2d080/FinalScore_1200x1200_3v3_MOCKUP.png" data-mid="209305487" border="0" src="https://freight.cargo.site/w/1000/i/ac26fde0f33115f40d18ba37d332145e24b546d365882367439812b930d2d080/FinalScore_1200x1200_3v3_MOCKUP.png" /><img width="717" height="117" width_o="717" height_o="117" data-src="https://freight.cargo.site/t/original/i/76beedae5a854a88dc2c9610a086a7502a70d25bfdaf5a16a18baaee00aa6226/JazzGaming_UpdatedPRHeader.png" data-mid="209305599" border="0" data-scale="88" src="https://freight.cargo.site/w/717/i/76beedae5a854a88dc2c9610a086a7502a70d25bfdaf5a16a18baaee00aa6226/JazzGaming_UpdatedPRHeader.png" /> https://jay-li.org/As-Not-For Sat, 02 Jan 2021 20:06:28 +0000 Jay Li https://jay-li.org/As-Not-For Jay Li—1. &nbsp;ABOUT →2. CASE STUDIES → 3. ADDITIONAL PROJECTS → 4. RÉSUMÉ → ☻ NOVEMBER 2020As, Not For: Dethroning Our Absolutes Exhibition Traveling exhibition curated by Jerome Harris. As, Not For features prominent African American graphic designers’ work from 1899–2000 traditionally absent in a design history/pedagogy that normalizes Eurocentric aesthetic. &nbsp; Exhibition design with&nbsp;Angela Lian, Ashlie Dawkins &amp; Gabbi Ferrari.&nbsp;Direction by Mary Yang <img width="1067" height="1600" width_o="1067" height_o="1600" data-src="https://freight.cargo.site/t/original/i/1242ca7015e4e2a30d62a6366b6277c1b258ed4eca7a9da05d7201bcfdc9b946/As-Not-For-Poster-2020_MY.jpg" data-mid="94225030" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1242ca7015e4e2a30d62a6366b6277c1b258ed4eca7a9da05d7201bcfdc9b946/As-Not-For-Poster-2020_MY.jpg" /> Work featured in the show made by: Buddy Esquire, Phase 2, Emory Douglas, Archie Boston, Grafton Tyler Brown, Emmett McBain, Eugene Winslow, LeRoy Winbush, Reginald Gammon, Art Sims, W.E.B. DuBois, Pen &amp; Pixel, Laini (Sylvia) Abernathy, Sun Ra, Cey Adams *Some of the designers/arists&nbsp; beyond the show (special thank you to Jerome for providing the list): Georg Olden, Sylvia Harris, Alex Walker, Fitzhugh Dinkins, Herbert Temple, Norman Hunter, Tom Miller, Ed Towles, Evan Gaffney, Gail Anderson, Leo Dillon, Michele Washington, Charles White, Timothy Jackson, Lois M. Jones, Archie Boston, Arthur Logan <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/03c3430d1ae951fd9ecbc9daa3a51524b6d65c56896328bb250a6c2f4f040c0f/IMG_0451.jpg" data-mid="93976466" border="0" src="https://freight.cargo.site/w/1000/i/03c3430d1ae951fd9ecbc9daa3a51524b6d65c56896328bb250a6c2f4f040c0f/IMG_0451.jpg" /> <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/bc1c24a7e1955cb15ce8b9db22adcb3c03b0140f93b5f97f7445b5f7a3c677e3/IMG_0480.jpg" data-mid="93896025" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/bc1c24a7e1955cb15ce8b9db22adcb3c03b0140f93b5f97f7445b5f7a3c677e3/IMG_0480.jpg" /><img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/31ad4eedda9f0ed0477079f56b6f49dd181a1897915af6cd7185d08057d5ed8c/IMG_0465.jpg" data-mid="93896275" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/31ad4eedda9f0ed0477079f56b6f49dd181a1897915af6cd7185d08057d5ed8c/IMG_0465.jpg" /> <img width="5007" height="3339" width_o="5007" height_o="3339" data-src="https://freight.cargo.site/t/original/i/363488593d6cd5efd760741d44187a0969e793407569b13d202afd332038cd46/IMG_0461.jpg" data-mid="93977386" border="0" src="https://freight.cargo.site/w/1000/i/363488593d6cd5efd760741d44187a0969e793407569b13d202afd332038cd46/IMG_0461.jpg" /> <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/9ee99607b220d243f694f27e4d078d9721c5d0faf365b073b8eafe920ac695ff/20201117-bu-as-not-for-0016.jpg" data-mid="93896070" border="0" src="https://freight.cargo.site/w/1000/i/9ee99607b220d243f694f27e4d078d9721c5d0faf365b073b8eafe920ac695ff/20201117-bu-as-not-for-0016.jpg" /> <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/9dd576db0ddcfc6220304ffc84eb1abd13059a51ab403d3dc7e41fb2f27fa142/20201117-bu-as-not-for-0038.jpg" data-mid="93896071" border="0" src="https://freight.cargo.site/w/1000/i/9dd576db0ddcfc6220304ffc84eb1abd13059a51ab403d3dc7e41fb2f27fa142/20201117-bu-as-not-for-0038.jpg" /> <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/9b24f82940a2706a1ba101c7859170c2c68b8bad5a39b37f11d113448f9bc4d2/20201117-bu-as-not-for-0109.jpg" data-mid="93978771" border="0" src="https://freight.cargo.site/w/1000/i/9b24f82940a2706a1ba101c7859170c2c68b8bad5a39b37f11d113448f9bc4d2/20201117-bu-as-not-for-0109.jpg" /> <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/b63bea1964cbd7c180a771c519008a07c63dceb4fafb13c72d3eda7e2db2d5f9/20201117-bu-as-not-for-0208.jpg" data-mid="93978775" border="0" src="https://freight.cargo.site/w/1000/i/b63bea1964cbd7c180a771c519008a07c63dceb4fafb13c72d3eda7e2db2d5f9/20201117-bu-as-not-for-0208.jpg" /> https://jay-li.org/Figure-Volume-1 Mon, 04 Jan 2021 17:06:04 +0000 Jay Li https://jay-li.org/Figure-Volume-1 Jay Li—1. &nbsp;ABOUT →2. CASE STUDIES → 3. ADDITIONAL PROJECTS → 4. RÉSUMÉ → ☻ OCTOBER 2020Figure Vol. -1 480pg hardcover publication curating and illustrating perspectives around the fictive qualities of statistics, and how imprecise (or hyper-precise) data can act to impact peoples’ lived experiences Curation, book &amp; spread design with Chinwe Operaji <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/9b349b09657ba3043c2b88a654456aafa2f47f91df273e9232f0533a82887d79/Impact_Empathy01.jpg" data-mid="93908235" border="0" src="https://freight.cargo.site/w/1000/i/9b349b09657ba3043c2b88a654456aafa2f47f91df273e9232f0533a82887d79/Impact_Empathy01.jpg" /> <img width="5160" height="3248" width_o="5160" height_o="3248" data-src="https://freight.cargo.site/t/original/i/0151fd1a3ffab18651bb1afd218bdca5dc6ee6b7b16681f362a16407b360de5d/Impact_Empathy_-4.jpeg" data-mid="93907502" border="0" data-scale="50" 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data-src="https://freight.cargo.site/t/original/i/9a02a6c6664de30050a1caf575694818edeb39fd2fdd54dfc6000e257ad34446/Impact_Empathy_-6.jpeg" data-mid="93907504" border="0" src="https://freight.cargo.site/w/1000/i/9a02a6c6664de30050a1caf575694818edeb39fd2fdd54dfc6000e257ad34446/Impact_Empathy_-6.jpeg" /> <img width="5160" height="3248" width_o="5160" height_o="3248" data-src="https://freight.cargo.site/t/original/i/0bc7aa5d211a6103bdbc3caf2e964cb5c2222411e3c461ec43fd1eb6d8718776/Impact_Empathy_-15.jpeg" data-mid="93907514" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0bc7aa5d211a6103bdbc3caf2e964cb5c2222411e3c461ec43fd1eb6d8718776/Impact_Empathy_-15.jpeg" /> <img width="5160" height="3248" width_o="5160" height_o="3248" data-src="https://freight.cargo.site/t/original/i/666b7da6da8f11d3512efc9255a1b957543be4f4cca5083554c94c9cac4b7346/Impact_Empathy_-18.jpeg" data-mid="93907518" border="0" data-scale="100" 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