2022–2024
Selected brand projects designed with Fly By JingDesigned identity and directed
Lower Prices micro-campaign with Stacy Yong Zou
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DTC launches/sale campaign identities
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Various deliverables for Expo West booth presence (world’s largest natural food expo in Anaheim, CA)
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2022 Winter holiday catalog mailer, 36 pgs.
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Lower Prices micro-campaign with Stacy Yong Zou
![](https://freight.cargo.site/t/original/i/25e785cbc71c37fb9e4dd287441d9c009a28a4b085934c2b4b200528cfe55fc7/Walmart_1_2.gif)
![](https://freight.cargo.site/t/original/i/50bea6f9d176b66ed0c4642945a45315dd938958ab3947145b9c8bd9b962f102/LowerPriceAnimation5_2.gif)
![](https://freight.cargo.site/t/original/i/308e3fe120a4556c3b7982ea491d61db9ecb20232715f7a3b249f2b324ea6ed5/FBJ_240322_AprilLowerPrice-03.png)
![](https://freight.cargo.site/t/original/i/95c2f482bbcebd10a0b6f4a027eaae51790c050de8345be056cb848e6b82e200/FBJ_240321_AprilLowerPrice-10.png)
![](https://freight.cargo.site/t/original/i/3071e80ca3e32cf79fe4b00bf8f376ca6cac52e6389f993702bfda90e96e2ce1/RPReplay_Final1713293994.gif)
![](https://freight.cargo.site/t/original/i/8a52def873ea121b1635d87c5b36a12c9e9307e87cff09ef5d4e9478bbfd4840/RPReplay_Final1713454323.gif)
DTC launches/sale campaign identities
![](https://freight.cargo.site/t/original/i/96e0de4c6f2dae87d1f7479d077bd5129e4a304c3932b81ee756da1d9e370622/Screen-Recording-2024-02-26-at-7.11.37-PM-2-1-1.gif)
![](https://freight.cargo.site/t/original/i/bfcca0af4d1f238365f400d19565fdd062c898337f769515bf7178aa7b6c8050/RPReplay_Final1709002873-2.gif)
![](https://freight.cargo.site/t/original/i/ccf401bd20c61dcbe4bdfdeff32d622cdb7df01ba1127963de163568225b9d94/ALT_CC_Carousel_IngredientCallOut_1080x1080_3-copy.jpg)
![](https://freight.cargo.site/t/original/i/7f562b9669793bc40d7cdb755c94b43896b819a787c171832ae0adf42028b4ee/Slice-2.gif)
![](https://freight.cargo.site/t/original/i/309fcef55703cb0be411ad7a27c17f493752a4faa3dfe22c41dccb55eed75509/IMG_2159.jpg)
![](https://freight.cargo.site/t/original/i/f009e97236a0e0beae99af1614ba5a4e0c51edfee218776635b5d539c8fc120d/IMG_2178.jpg)
Various deliverables for Expo West booth presence (world’s largest natural food expo in Anaheim, CA)
![](https://freight.cargo.site/t/original/i/9c92cbe2c8de331ed7a8297ffc72ef6b460909658b5de91280cd1656451b82af/FBJ_240212_ExpoWest_IntroToBrand-SCC.png)
![](https://freight.cargo.site/t/original/i/6013281636bf81cb3b84d9499628119aaf6477865854c82d7ad6ac899a54338c/1080x1350_Option-B.png)
![](https://freight.cargo.site/t/original/i/a9dc0fb7d441db9f6545969e6af19cb197506499a48ada4654f1345d4957923a/FBJ-coupon-cards.png)
2022 Winter holiday catalog mailer, 36 pgs.
![](https://freight.cargo.site/t/original/i/ddd8aa549cc8d087fd5b4cb4539023502047fe9a3845b62686467c16963b5c3e/69057108655__5B200F2B-05CA-47E6-B368-B49483E0DF0B.jpg)
![](https://freight.cargo.site/t/original/i/df67da93dd3f030960ad300d742e462e23972b12c9ef70107d05ebe633675d90/holiday-22_spread_6.png)
![](https://freight.cargo.site/t/original/i/29f1eb76cdfaabe044efea31fc6ea26c6aed7c89a46c252cda2e6999f1580b8f/holiday-catalog.png)
![](https://freight.cargo.site/t/original/i/27c4749fcfb11bf57a51f2dfbc0e96da45f0125c6494171f5626c248a8f26d43/Detail.png)
![](https://freight.cargo.site/t/original/i/e6ab4e4a696e28782cfbf4f86a8416ebc5498742d409cc876fb5b961e9c7b9ff/holiday-catlog.png)
![](https://freight.cargo.site/t/original/i/eae2a8782d9c0990063711c72b8d10a0c314c8d7eedf6f93f73c469d7333445c/holiday-22_spread-5.png)
Ongoing packaging/retail presence evolution
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![](https://freight.cargo.site/t/original/i/9ad4ff869a72761065b47a1755f84974f9609c30c8f15d99687cd5ec35ef26bb/costco-box-front.png)
![](https://freight.cargo.site/t/original/i/97a1c116fd18d9974d57ae1938b57d3129126f166026abd923ed290626b409b7/costco-box-back.png)
![](https://freight.cargo.site/t/original/i/efad6b756eb021680e16ef26d1dff17523166db2d53e9ccff7c9d03d9b7f25c9/3quarters-view---mockup---corefour.png)