2021–2022
Designed Utah Jazz 2022–2023 season concepts and asset applications, ahead of inagural rebrand for 49th NBA season.Amidst future rollout of a complete reposition of team’s identity in the 2022–2023 season, I pitched brand directions and court concepts (some used, some unused) for the following seasonal look & feel brand assets. Later on, I developed functional in-game templates using a pattern pack created by Studio Dumbar.
Rebrand designed with in-house team [directed by Ty Andrews, Ben Barnes, Dan McKinney, David Young], The New Company and motion identity/brand development by Studio Dumbar
Unused Dec. 2021 in-house rebrand explorations/language later mirrored in Studio Dumbar insights to embrace the relationship with namesake jazz genre and the frenetic, jagged polyrhythms & syncopations of basketball—despite initial ownership resistance to brief in any music associations
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Various design concepts explore the typographic potential and textural ‘bounciness’ that fully embracing a haphazard (a 1979 New Orleans Jazz team being relocated to a state with no connections to jazz) name could bring, while staying true to peaks—both literal terrain and metaphoric peaks of great basketball eras Utahns witnessed through five decades.
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Contributed to gameday template development in Sep. 2022 with finalized brand language by Studio Dumbar; some gestures reflected in seasonal templates finalized by Ty Andrews (AD).
All photo-realistic jersey swaps and retouching by myself and Stockton Bermingham, since photos of players in jerseys did not exist prior to season start
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Seasonal court concepts; presented idea to shift build of the wood panels to have an ownable 1-of-1 wood grain pattern, i.e., Boston’s parquet court, which was implemented into final design
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Final rendered court, with wood grain matching 25° stem angle of musical note logo and chroma-paint application along baseline. Designed with Ben Barnes, Stockton Bermingham, Kylie Larsen, and Emma Orgill.
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![](https://freight.cargo.site/t/original/i/b63999a0d01f2b4eefa697be82bbb2c82f7f5979fc3772def032b4caadd5120b/PosterA_1_211129.png)
Various design concepts explore the typographic potential and textural ‘bounciness’ that fully embracing a haphazard (a 1979 New Orleans Jazz team being relocated to a state with no connections to jazz) name could bring, while staying true to peaks—both literal terrain and metaphoric peaks of great basketball eras Utahns witnessed through five decades.
![](https://freight.cargo.site/t/original/i/c877b76d26dd90f05eff95b4d0583fcdbb77cbf696dd5a1a0617006df54fac33/22-23_Iterations_PosterB-copy-2.png)
![](https://freight.cargo.site/t/original/i/c2b6375beddd21932ce7eb4c1653c9d66b89613162f74d6ee4ced32b7be3ca49/22-23_Iterations_PosterB-copy.png)
![](https://freight.cargo.site/t/original/i/65d476ec1baf94f24af2130cfe8b809846ab403dbc66648ffbc6289dc5367e82/posters-01.png)
![](https://freight.cargo.site/t/original/i/a5ef8cfb07949242b2ead090769727266d75bfc957eee705023f13292a0c038b/posters-06.png)
![](https://freight.cargo.site/t/original/i/e50fda856a74aeb685a884e6bf52d055c474b7fd6bcefb67d09046e597272e05/posters-19.png)
![](https://freight.cargo.site/t/original/i/1173aaef597578f64c62dfad8de2db9085600ce48000561c30d30c8489b556f6/posters-10.png)
![](https://freight.cargo.site/t/original/i/53e59a523067222b6f1d9f005c07f197bada2e324be2aafe756b1aeaffe1fc08/posters-13.png)
![](https://freight.cargo.site/t/original/i/096a8b2f08e7fedf620af70fecec78231a8a36d66e89ba47b41534465109d7c9/posters-12.png)
![](https://freight.cargo.site/t/original/i/822d0ea954ad020d45d352efa4b7fc20b472b5329b0d16ab0fff3b47ec7af237/posters-17.png)
![](https://freight.cargo.site/t/original/i/6d2f735b819467536ed2cfb0f551e11b673157a13f774839c3b5ca6f422709d4/posters-16.png)
![](https://freight.cargo.site/t/original/i/385e441dcfb83d8ff7be434b6b16b9293fbef1e7a12061d61c2dbbd0a9a813ca/JAZ2223_CredentialsIterations_211129_NoBleed_01-01.png)
![](https://freight.cargo.site/t/original/i/7d486dfcc159040b3f7f439f27fa7404d28aa18d6f87c9b7718d236ba45364a9/JAZ2223_CredentialsIterations_211129_NoBleed_02-01.png)
![](https://freight.cargo.site/t/original/i/0b75b8cfa9cf97ae0ca4f1605f1d0d686a4ec1d43465c0a61e39ab16fa8dec3f/22-23_Iterations_D3GD2S.png)
![](https://freight.cargo.site/t/original/i/34fb33814b3e3d000260aee9c1a4e25e3267dc42102724d4a2e7fef3c775881f/22-23_Iterations_D1B1.png)
Contributed to gameday template development in Sep. 2022 with finalized brand language by Studio Dumbar; some gestures reflected in seasonal templates finalized by Ty Andrews (AD).
All photo-realistic jersey swaps and retouching by myself and Stockton Bermingham, since photos of players in jerseys did not exist prior to season start
![](https://freight.cargo.site/t/original/i/d24da15e45cfc70dd3ead15657f97cdb24b0e94b41fe09b28577feed49c034a2/gamedayexplo-01.png)
![](https://freight.cargo.site/t/original/i/e9b4643d5bc232b3aadd9caef626b55f9ad03cfbc2b7a4221444b6d19f3cd849/gamedayexplo-03.png)
![](https://freight.cargo.site/t/original/i/f019954f9cf1a3e5eeacadcd71261bd184f0346623d330ca1a6b124f06916962/gamedayexplo-04.png)
![](https://freight.cargo.site/t/original/i/2454087a6ef277cfa4bd180277188b0daab2c3dd781d6201be2b6f6fe17c1683/gamedayexplo-05.png)
![](https://freight.cargo.site/t/original/i/eaa5a547c90605cad6b6801904a1304e70900d1541b0407ae25a21690153c5ac/gamedayexplo-07.png)
![](https://freight.cargo.site/t/original/i/f5af2fbc0703f4199894b27460137c467696c04849d8ed3f063b2fc63a56b62c/gamedayexplo-08.png)
![](https://freight.cargo.site/t/original/i/fe6373afb5ba0a2628233bf131827c0de6f7f9d88408559f8cbea803642a2cfa/gamedayexplo-09.png)
![](https://freight.cargo.site/t/original/i/8aa6be43fdcbc4745af8c187d8aaaa15b9fc53b3ad437f56c6d6305b9ecf1e4b/gamedayexplo-10.png)
![](https://freight.cargo.site/t/original/i/241b7336f3cf3a24bccd419577627e86cd9e76111a14a07b4d25cbf43cf9726f/gamedayexplo-06.png)
![](https://freight.cargo.site/t/original/i/6382f08d8f14658fde0b67b27ef119691463893f3b11b19b428c90c958040944/gamedayexplo-11.png)
![](https://freight.cargo.site/t/original/i/a77c9d633bf11559f7f2b24a967e2d1a9f166c44539744117ebf2e289e284020/gamedayexplo-12.png)
Seasonal court concepts; presented idea to shift build of the wood panels to have an ownable 1-of-1 wood grain pattern, i.e., Boston’s parquet court, which was implemented into final design
![](https://freight.cargo.site/t/original/i/a4932f9f80b4564cab8350ea09607d405a2e63f68e58f9aa4759db922539c814/JAZ2223_Jay_Courts_220119-01.png)
![](https://freight.cargo.site/t/original/i/f3836b97d2ca94fc231b9ddadc47c4c20c23cd110bfe975e2c755a5c36530603/JAZ2223_Jay_Courts_220119-02.png)
![](https://freight.cargo.site/t/original/i/fdd278ca135b56868017d591d4d2fe683c78453a73c632fe9c36b2d6ff96de24/JAZ2223_Jay_Courts_220119-03.png)
![](https://freight.cargo.site/t/original/i/b2c65fb27bce0f0aba253ae46e5b0efd1c199370505690f24ff82dc28dbea94c/JAZ2223_Jay_Courts_220119-09.png)
![](https://freight.cargo.site/t/original/i/86ab52acafd3ed49aec421625c744420b61553c54ac89d2818183e6e5ea9d305/JAZ2223_Jay_Courts_220119-07.png)
Final rendered court, with wood grain matching 25° stem angle of musical note logo and chroma-paint application along baseline. Designed with Ben Barnes, Stockton Bermingham, Kylie Larsen, and Emma Orgill.
![](https://freight.cargo.site/t/original/i/909c8c8ce101d6a7723e34f2ef5c63c866e3d10689080e1ea2b095c3d9602374/JAZ2223_PressRelease_1920x1080_CORECOURT.png)
![](https://freight.cargo.site/t/original/i/f03332341a5a02a00f0f8acea5ba685497555c340f119b23ae2ed8feb10d07c4/Screenshot-2024-04-26-at-10.51.10-AM.png)
![](https://freight.cargo.site/t/original/i/ecf2e5b6c2892fea233ae3725a69b263962573f7f6c21fffd8501526a76cd8c8/utah-jazz.gif)
![](https://freight.cargo.site/t/original/i/161b16aa57252d16519332665a6c2022e33dfa5eff09c6e34146b126e6ae644d/Screenshot-2024-04-26-at-10.59.58-AM.png)